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"You essentially have 250,000 fliers with changeable content over the course of 12 months explains Reynolds, no doubt making litho printers eyes brighten with a possible way to compete with digital prints flexibility.
For starters, most businesses dont have a website designed specifically for mobile phones, and normal websites tend to look bad on a mobiles tiny screen, so you may wind up doing more harm than good.
At the start of 2010, Duplo was ploughing a lonely furrow in using QR codes on its advertising material in this magazine, but in the past few weeks the likes of KBA and Heidelberg have started incorporating them too.Slow take-up, so with all this potential, why are we not seeing QR codes on every piece of print out there?VIP section for other coupons first before you use edreams discount codes 2018 this 15 off code.Meanwhile, big brands like Waitrose and Marks Spencer are starting to use QR codes on marketing material (the former has even started featuring them in its ads on TV).The variety and flexibility with purchases and trade-ins brings better service to the system.Despite the fact that, in print terms, a QR code is nothing more than a simple monochrome image that is easy (and free) to generate, printers are not pushing QR codes to their customers.When Burnett first proposed the idea, however, the response was typical of the wider industry.The marcomms mix, not yet, apparently.Marketers are bombarded with non-print communications options and, if it is to play a significant role in the marketing mix, print needs to get its voice heard.The market is ready.
Alternatively, type /19 into your smart phone internet browser and it will take you to a handy website set up by Reynolds that recommends the best QR reader for every mobile operating system.
To remain a viable part of the marcomms mix, print needs to embrace the opportunities presented by interactive content.
He adds that you can also personalise QR codes so that they link through to personalised URLs (purls).
Printers need to get on board and take the opportunity they are being given to stake a claim right at the heart of the digital communications world.It is not enough for printers to just put a company website URL into a QR code generator on the web and to have your code link straight to that."But cadeau magic box quick moment it is all about finding concours les bios 2018 an application for the QR code; finding something useful it can bring to the table, otherwise it is just technology for technologys sake.The danger is that this trick may have been missed already."Printers have to be pro-active he says.
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