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Industry Competitors 18 Analysing the European Air Passenger market by number of carriers (previous slide the Top 5 Concentration Ratio and the HHI Index suggest a fragmented market.
50 are holiday makers while a further 20 are Visiting Friends Relatives Business travellers are.20 of passengers in this market and growing as economic growth recovers "At the major airports, there is a higher proportion of business travellers, politicians, bureaucrats (and) consultants.
"We'll be grounding fewer aircraft next winter and flying more business-type flights from those major cities during the winter period" Michael OLeary.
Industry Segments 21 The European airline industry has 2 main segments: Cargo Passengers Our analysis will focus on the passenger airline segment, given that Ryanair doesnt operate on cargo The main factors used to segment the this market are: Distance: Short or Long-haul (usually LCCs.
The Core Competences of Ryanair are very well connected to the Key Success Factors of the industry in which it operates.Over time, its vision has evolved and more recently it has changed its focus to improving customer relations in addition to being Europes only ultra low cost airline Its latest mission reflects a new focus on enhancing the customer experience, as it widens its definition.Organizational Overview More than 9000 employees.LCC segment 71 Source: Euromonitor: Low Cost Carriers Exploring New Territories.Diversification 52 Diversification involves entering new industries as determined by the corporate strategy.
When you only have to worry about a carry-on, you dont have to wait for your baggage, worry about losing it, pay for it, or haul it around.
Value (in US) Carriers Value (Mkt Share) Growth Margin* Risk* Attractiveness Traditional.316.985 0,71 0,04 0,01 0,05 0,15 Low Cost.154.474 0,18 0,08 0,08 0,02 0,67 Charter.831.102 0,12 0,04 0,01 0,01 0,15 Value Growth Margin Risk Attractiveness Index Traditional LCC Charter.
Middle East is a market with significant attractiveness, explored by just a few carriers.EasyJet has 6,914 booked pax/staff member) 50 of the flight crew are contractors - employed only when required.Industry Segments Low cost carriers customers are usually date de concours infirmier 2018 guadeloupe more price-sensitive than the traditional carriers customers Punctuality and reliability are also key factors, especially for business customers Theyre usually more interested in short-haul, usually direct flights (no stopovers) both for leisure or for business 22 Fare.Sorahan said the airline was confident it could boost profits, despite the challenging backdrop for the industry, because it was effective at managing and reducing costs.Very interesting bet, in case their airspace opens in the coming years with Israel expected to be the first to open up first.
Industry Lifecycle 29 Until 2017, LCC segment is expected to grow on average by 7-9, compared to 4 of traditional carriers In Europe, cagr difference is even higher, being on average 7,5, compared to 2 of traditional carriers (see pest analysis for factors affecting the.