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Viral video marketing strategies
At the time this video was made, Marina Shifrin was working for Next Media Animation.
Old Spice has nailed the viral video on more than one occasion and it is by no accident that their follow up videos continued to get millions of video views several times over.
The convenience of inexpensive video publishing and editing software or tools applications have allowed amateur video shots on simple digital cameras or camera phones to be effortlessly proliferated across the internet.
Viral video is commonly shared over email, blogs, instant messages, forums or social media websites.
Lets begin by watching the Dollar Shave Club viral video that Dan Ceravolo told us concours interne fonction publique catégorie b about in the comments section of the, chief Marketing Officer Network on, linkedIn.The original video has over.3M views on.Its a members only site with free registration.We know its hard to meet people online, and Im a living proof that m really works.Its video portion (formally known as GodTube) was ranked in value at 30 million from GLG Partners (quite a far shy from the.6B tag of)is a cult favorite.This faith based Social Networking Sites mirrors the mega-phenom Myspace by allowing you to make friends, shout out, rank, post blogs, even chat on forum and group listings.Marina knew that these elements do help keep your video stay in the pocket to potentially grow legs that reach millions of views and beyond.This time no narration was used.
Another of my favourites from Kmart is their Show your Joe Christmas advert from the same year (no prizes for guessing why!) with over.3M views.
The title and the tagline keeps the edginess memorable m Our Blades Are F* Great!
Ken Block, DC Shoes, Ford and the Gymkhana experience come at the viewer with an in your face experience that you just cant stop watching or sharing with friends.
Forms of Viral Video.
And, lets face it Jeff Gordon is the biggest reason that it worked.Marketing Strategies for Viral Video.It pays to have a star that people already talk about and care about to help drive the video views up and stir media attention.The videos use a style that is very raw and behind the scenes to get the message across and give it a chance to be shared.The content is very essential, so be sure that the videos are interesting, entertaining and always there on the top.Social networking is about communities.That is why, it is now considered as one of the best way to promote product or services.